AUGUST MERCHANDISE LETTER:
Hi All,
I hope you are having an amazing summer!
My name is Julie, I am the new Senior Merchandise Manager for Shoptiques and Shopkids.
We are starting a new monthly email update! We want to keep you informed monthly, on what has been selling on the website, what clients are searching for and what we are featuring in the upcoming month. If you have products that relate to any of the below please add it so we give the client the most robust shopping experience!
Please remember when the customer comes to the website and only see an item in one size. they think we are a liquidation website (which we are not!). It is always best to upload products that have a full size run.
As a reminder, we have launched the personalization button. When adding items that can be personalized please follow the attached directions.
I hope you are having an amazing summer!
My name is Julie, I am the new Senior Merchandise Manager for Shoptiques and Shopkids.
We are starting a new monthly email update! We want to keep you informed monthly, on what has been selling on the website, what clients are searching for and what we are featuring in the upcoming month. If you have products that relate to any of the below please add it so we give the client the most robust shopping experience!
Please remember when the customer comes to the website and only see an item in one size. they think we are a liquidation website (which we are not!). It is always best to upload products that have a full size run.
As a reminder, we have launched the personalization button. When adding items that can be personalized please follow the attached directions.
| monogram_guide_copy.mp4 |
Lastly, we have photoshoots booking up quickly, the next open shoot date is August 29th (Shoptiques US boutiques only).
SHOPTIQUES:
1) What has been selling and searched for:
- Dresses: Of all kinds are our best sellers, Maxi Dresses, White Dresses and Wrap Dresses have been rising to the top.
- Jumpsuits: These continue to sell as well!
- Tops: The customer continues to constantly click into this category
- Jeans: Clients are starting to search and buy denim for Fall
- Search Terms: Clients are searching for Tulip Pants, Kimonos and Wrap Dresses
2) What is coming up:
- Wedding Attire: We will be featuring a guide to what to wear to each type of Wedding. Black Tie, Cocktail and Casual
** We are seeing a lot of demand in the Wedding shop, however there are very limited sizes available, which continues to be a challenge for the customer shopping
- Trends we will be featuring: Embroidery, Gingham, Stripes, Off-the-Shoulder, Matching Sets, Florals and Polka Dots
- Athleisure: We will have a dedicated email
- Black/White: We will be doing a feature on how to wear Black/White at every age
3) End of Summer SALE. We will be starting our Labor Day Sale on Thursday, August 31st and will run thru Monday September 4th. Please make sure to markdown anything you want included in this sale before Monday August 24th.
4) Most Waitlisted Items: These are the most wanted items by customers that are sold out. If you have this product please add inventory. Over 50-100 people are waitlisted on the below items!
She + Sky Satin Bomber: https://www.shoptiques.com/products/she--sky-satin-jacket/436135
Oliveceous Tulip Pants: https://www.shoptiques.com/products/olivaceous-tulip-pants/383218
Anemone Banded Lace Bralette: https://www.shoptiques.com/products/banded-lace-bralette-1
SHOPKIDS:
1) What has been selling and searched for:
- Girls Dresses: Client is loving dresses for all occasions
- Mommy and Me Outfits: Client is loving this page, looking for even more options
- Boys Swimwear
- Boys Shoes
- Baby Gifts: Gifts to give at a shower, birth or 1st birthday
- Search Terms: Back to School, Toys, Girls Dresses, Boys Swimwear, Kids Room Decor
2) What is coming up:
- Back to School: We will be featuring this starting the beginning of August. From backpacks to notebooks, pencil cases and first day of school outfits!!
- Summer Camp Collection: Last minute camp items for end of summer
- Organic Collection: Eco friendly styles
- Mommy and Me: Matching or similar outfits (boys and girls)
- Shop by Occasion: Birthdays, Baptism, Family Parties, Flower Girl, Vacation and School
- Tutus!
3) End of Summer SALE. We will be starting our Labor Day Sale on Thursday, August 31st and will run thru Monday September 4th. Please make sure to markdown anything you want included in this sale before Monday August 24th.
Don't forget to download our great Apps: SHOPTIQUES and SHOPKIDS
Follow us on Social Media to get the latest updates!
Facebook: Shoptiques ShopKids
Instagram: @Shoptiques @shopkids
Let me know if you have any questions!
Thanks!
Julie
SHOPTIQUES:
1) What has been selling and searched for:
- Dresses: Of all kinds are our best sellers, Maxi Dresses, White Dresses and Wrap Dresses have been rising to the top.
- Jumpsuits: These continue to sell as well!
- Tops: The customer continues to constantly click into this category
- Jeans: Clients are starting to search and buy denim for Fall
- Search Terms: Clients are searching for Tulip Pants, Kimonos and Wrap Dresses
2) What is coming up:
- Wedding Attire: We will be featuring a guide to what to wear to each type of Wedding. Black Tie, Cocktail and Casual
** We are seeing a lot of demand in the Wedding shop, however there are very limited sizes available, which continues to be a challenge for the customer shopping
- Trends we will be featuring: Embroidery, Gingham, Stripes, Off-the-Shoulder, Matching Sets, Florals and Polka Dots
- Athleisure: We will have a dedicated email
- Black/White: We will be doing a feature on how to wear Black/White at every age
3) End of Summer SALE. We will be starting our Labor Day Sale on Thursday, August 31st and will run thru Monday September 4th. Please make sure to markdown anything you want included in this sale before Monday August 24th.
4) Most Waitlisted Items: These are the most wanted items by customers that are sold out. If you have this product please add inventory. Over 50-100 people are waitlisted on the below items!
She + Sky Satin Bomber: https://www.shoptiques.com/products/she--sky-satin-jacket/436135
Oliveceous Tulip Pants: https://www.shoptiques.com/products/olivaceous-tulip-pants/383218
Anemone Banded Lace Bralette: https://www.shoptiques.com/products/banded-lace-bralette-1
SHOPKIDS:
1) What has been selling and searched for:
- Girls Dresses: Client is loving dresses for all occasions
- Mommy and Me Outfits: Client is loving this page, looking for even more options
- Boys Swimwear
- Boys Shoes
- Baby Gifts: Gifts to give at a shower, birth or 1st birthday
- Search Terms: Back to School, Toys, Girls Dresses, Boys Swimwear, Kids Room Decor
2) What is coming up:
- Back to School: We will be featuring this starting the beginning of August. From backpacks to notebooks, pencil cases and first day of school outfits!!
- Summer Camp Collection: Last minute camp items for end of summer
- Organic Collection: Eco friendly styles
- Mommy and Me: Matching or similar outfits (boys and girls)
- Shop by Occasion: Birthdays, Baptism, Family Parties, Flower Girl, Vacation and School
- Tutus!
3) End of Summer SALE. We will be starting our Labor Day Sale on Thursday, August 31st and will run thru Monday September 4th. Please make sure to markdown anything you want included in this sale before Monday August 24th.
Don't forget to download our great Apps: SHOPTIQUES and SHOPKIDS
Follow us on Social Media to get the latest updates!
Facebook: Shoptiques ShopKids
Instagram: @Shoptiques @shopkids
Let me know if you have any questions!
Thanks!
Julie